B2G GTM Services
Our specialized firm bridges the divide between corporate technology and public sector needs. We tailor every consulting engagement to align with specific federal agency objectives.
Note: These strategic services are booked by contacting us directly, not through online scheduling.
Ongoing Fractional Support
Consistent, senior-level expertise embedded within your team to drive B2G initiatives and maintain operational momentum.
Program Builds
Project-based, fixed-fee work focused on the specific outcomes sales leaders need.
Coaching
Targeted mentorship for sales and leadership teams to develop team members and close skill gaps.
Process Diagnosis & Fix
Something in your GTM motion is broken, but no one has the bandwidth to find out why. This engagement diagnoses the root cause (not just the symptom), fixes what's broken, and hands it back.
Adhoc Support
On-demand problem solving for specific challenges or urgent requests. Best for things like defining your ICP or territory planning workshops.
Build Services
All builds are fully customizable to ensure your team receives what's most important to them.
Initative Operationalization
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Supports a CRO decision
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Ex: AI adoption mandate, new methodology, new ICP, role changes (AE → AM), new technology implementation
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Updated playbooks, process docs, and role-specific training
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Scope and timeline flex to the initiative
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Ends with the change measured and fully in use, not just announced
Market Readiness
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The core documents a team needs before anything else: ICP guide, onboarding welcome materials,documented sales process, discovery guide, AI knowledge base docs, training for teams
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No certifications: foundational layer only
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3-4 weeks
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Best starting point for teams with no enablement function yet
B2G Playbook Build
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Full buyer's-journey and customer-process mapping
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Custom GPTs, ICP materials, customer interviews, stage-by-stage qualification, scripts, emails, discovery guide, competitive analysis, map to CRM guide, launch & training
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8–10 weeks
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Best for teams looking for end-to-end enablement foundations
Rep Ramp & Certification
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Complete 4 week onboarding program: source materials, train-the-trainer guides, decks, certification materials, buddy program
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Takes new hires from day one to territory-ready
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3–4 weeks to build
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Add-on: fractional hours to run the cohorts live
Advisory
Up to 20 hours/month
Best for:
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For teams with a program already in place who need it to stay current, not rebuilt.
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Small teams who need occasional help, but not a standing cadence.
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Defined ongoing tasks, like monthly KPI reporting, CRM hygiene support, monthly updates to content and messaging, standing coaching touchpoints.
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Lean GovTech teams past the initial build phase.
Ongoing Fractional Support
Bucketed hours for embedded support.
Fractional
Up to 40 hours/month
Best for:
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Teams with no dedicated RevOps or Enablement function, where the work is steady but doesn't justify a full-time seat.
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Additional support for an existing team.
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Hands off for specific recurring work (ramping new reps, keeping content current, running the coaching sessions) so work stops depending on whoever has a free afternoon.
Embedded
Up to 80 hours/month
Best for:
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Hands-on support through reorganizations, role changes, and new-team buildouts.
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Teams navigating public-sector selling at scale: more reps, more managers, complex product offerings and sales motions
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Resellers, lobbyists, proposals management, or channel partners who aren't properly enabled.
Need something else? Let's scope it.
Scoped Solutions
Revenue Diagnostic
Systems Support
Coaching & Mentorship
Focused Sprints
A short, scoped look at where your go-to-market motion is leaking. We find the root cause across process, systems, and training. Offers include diagnostic with or without solution implementation.
RevOps, CRM, and tool implementation can be added to a project or stand on their own. Scoped as a custom package so systems get the attention they need.
One-on-one coaching for: sellers seeking skill development, first-time managers, and newer RevOps and Enablement pratitioners. Regular sessions, honest feedback, and practical hands-on help.
Fixed-scope help for a specific gap, like defining your ICP, territory planning workshops, or designing your SKO. A few weeks with one clear deliverable.
